The Last Time I Brought You an Opportunity Like This, It Was Gone in 90 Minutes
We all like a taste of the good life. It’s a powerful driver of prices. Certain brands come with a cachet and desirability. You can pay $50 for a pair of jeans. They’ll do the job. But they won’t look quite as good, or get you as much attention, as the made-to-measure pair with a trendy label…and a price tag of $1,000.