Joao Pessoa, in Brazil’s northeast, is surrounded by miles of beautiful beaches. The weather’s warm and sunny year-round. Roughly 75 miles from Recife and 110 miles from Natal, the city is the third oldest in Brazil.
This is where many Brazilians retire (young), vacation and buy second homes. In particular, the city is popular as a retirement destination for senior civil servants. They retire early from their government jobs. Active and healthy, they relocate here to start the next phase of their life.
That’s good news for the businesses of Joao Pessoa. As more of these wealthy young retirees move here, the city’s businesses have more customers. There’s more demand for services—like dentists and cardiologists and financial planners.
Times are good if you own quality office space here.